The old saying ‘a picture paints a thousand words’ couldn’t ring more true when it comes to your website images. Not only do they need to be clear, the right size (resolution) and represent your offering honestly but they go a long way to help convey your unique offering and send the right messages to your potential customers. They also play a very important role when it comes to search engine optimization (being ranked in search by Google). Your images need to be ‘named’ with your keywords and also have an alternative text added that helps describe what the image is in the case that they don’t load in someone’s browser. Images appear in search just like websites do and without the right naming conventions and descriptive text you could be missing out on leads.